Move Beyond Ambition

Alter Ego is a strategy advisory firm focused on working with leaders in wine and agriculture to realize their boldest ambitions. With our deep expertise in the wine industry as operators and advisors, we understand what great looks like and how to maximize the value of wine industry businesses whether you are a grape grower, winery, distributor or retailer.

We created Alter Ego to be your confidante, your ally, your partner on this journey. A partner who understands where you are because we’ve been there, too. A partner who is an extension of your company and team. A partner who will make sure the hard work gets done. We define our success by our clients’ successes, and our job’s not done until your ambition is a reality.