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About Us

Leadership

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Mike Alter

Mike has spent his 20+ year career working with growth focused companies, organizations, and people towards maximizing value and continually pushing to achieve bold ambition with a particular focus in the wine and agriculture industries.

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Since co-founding Alter Ego in 2019, Mike has worked with a broad range of clients from small family-owned businesses to family offices and private equity firms to high-growth middle market companies.  Some highlights of his recent work include:
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  • Developed a value maximization strategy for a well known Napa Valley winery and currently working with the winery leaders and shareholders to implement the strategy with substantial growth generated over the last 2 years
     

  • Developed a growth strategy for a multifaceted fine wine marketplace and conducted financial due diligence on a subsequent cross-border merger
     

  • Co-led the sale strategy, process and resulting sale of Shafer Vineyards to Shinsegae Properties
     

  • Advised on several vineyard sales and purchases by clients 
     

  • Completed due diligence assignments for several clients around multiple notable wine industry deals as well as potential vineyard investments
     

  • Developed a value maximization plan for luxury Australian wine assets and working to implement to the strategy
     

  • Assisted a family office in the development of an Agtech-focused
    investment strategy
     

  • Prior to co-founding Alter Ego, Mike has over a decade of operating experience in the wine industry including serving as President and COO of Hunneus Vintners and Vice President of Global Supply Strategy at Treasury Wine Estates
     

  • Before entering the wine industry, Mike spent over 6 years at Booz Allen Hamilton (now Strategy&) working on growth strategy and large scale transformations across numerous industries

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  • Mike has earned an MBA from the UC Berkeley Haas School of Business, a Master of Oenology from the University of Adelaide (Australia), and a Bachelor of Science in Systems Engineering from the United States Military Academy at West Point

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